Who is Mediagistic?
Mediagistic, Inc. is your full service advertising agency, possessing all
of the necessary components for you to utilize: analytical minds, creative talents,
operational engineers, problem solvers, deal makers, and most importantly - years
of experience.
We provide HVAC dealers with a wide array of marketing services including media
buying/placement, creative development, as well as internet marketing services.
We are friendly, approachable people who really like doing what we do. Our team
also handles special projects that don't fit into the conventional mold .
At Mediagistic, we're all about making things happen. Let us work for you; you'll
be glad you did.
How does target mailing work?
We can target by any or all of the following filters: Household income,
age of home, value of home, zip code, county, town, or radius around a given location.
What options do I have with this marketing technique?
- Carrier Routes - Choose a zip code and by filtering samples using metrics
such as estimated home value and/or estimated annual income, we can target the
actual carrier route.
- Zip Code - Narrow down target zip codes of your choice by using some of
the above mentioned filters.
- Addresses - Send us your own mailing list for the process.
- Radius - Select an address and we will mail to surrounding neighbors.
What are the minimum mailing amount requirements for post cards? Newspapers
and Doorhangers?
The minimum amount of postcards that can be ordered is 100 pieces, the
minimum order amount for newspapers is 5,000 pieces, and 500 pieces for doorhangers.
What is the lead time (turn-around-time) on the ordering of post cards?
Newspapers and doorhangers?
With post cards and doorhangers, you can expect a turn-around time of 10
business days from the day we receive your finalized proof and submit them. Although
we usually beat this, this is a good reference of time.
What kind of response can I expect from this campaign?
Our clients have been receiving a response rate of between 1% and 2% through
the usage of this campaign.
What is Neighborhood Marketing?
Neighborhood Marketing is a direct mail campaign that is designed to saturate
a given address� radius, surrounding a dealer�s recent installation(s) with direct
mail pieces.
Most homes within a neighborhood were built about the same time. This congruency
assumes that if one unit goes out than others from homes close by are likely to
have air conditioning/heating system problems around the same time. This technique
gives you direct access to consumers who are in need of your services.
Does Mediagistic handle the Dealer Website?
Yes, we do manage the dealer website and are available to answer your questions
regarding it�s overall utility and other relevant site features. * not to be confused
with hvacpartners.com
Are there any creative/production costs resulting from my participation
on this site?
As the approved agency for Carrier, dealers are never billed for creative
costs.
Can I use my own original artwork for my advertisements?
Yes, absolutely! Submitted pieces are subject to company/industry guidelines,
regulations, and final approval.
Can I design a program for my business without dealer affiliation?
Yes you can, but it will not be as apart of your co-op package *. In addition,
we cannot assist in business projects that are in collaboration with advertising
competitors. *subject to approval.
Will I receive a bill from Mediagistic?
No, dealers are billed directly by Carrier for their portion of the advertising
package. Carrier pays us directly and then bills the remaining balance owed to the
dealer.